Our beer label should use an illustrative style that tells people that this is a custom Colorado beer that will make you laugh while providing useful outdoor survival gear. The thought of survival gear will come to mind with the use of illustrative survival tips that show how to use the gear provided when you buy this product and also how to avoid falling into the bonehead pitfalls that would be the fate of our stereotypical Coloradan counterpart.
Green is suggestive of the wooded environment that nearly all outdoor activities take place while red and yellow are used as accenting power colors that will give the brand boldness and courage. The type should be used to provide the feeling of a scout manual that explains in a technical fashion the ridiculous scenes that would be depicted on each bottle.
This mood board shows a direction I think would be effective for our brand.
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