In general we should all think about the brands unique position, company values, and personality.
Ron - Research failures
Tyler - Ingredients, Quality, What makes a good beer?
James - Sex appeal/ Gender specific marketing
Jake - Brand Designs
Andy - Labeling, storefront designs
Dan - Associations with value
Matt - Geographic research/ Demographic
Elliott - Beer Events
Jessica - Swag and Style, How do people like to associate themselves with beer brands.
Alex - Tailgating, social appeal
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