Beer Festivals

These are bits of information from many of the beer festivals held in Colorado. They discuss how a brewery gains publicity and allows consumers to get to know your company.

Product Marketing

The All Colorado Beer Festival is vitally interested in making sure your brewery and your product receive high quality exposure in the Colorado Springs market. Toward that end the registration form requests information about each of the beers you plan to bring to the Festival, as well as locations in Colorado Springs where your beer can be purchased or enjoyed with a meal. The Festival will prepare a program listing each brewer and the beers presented at the Festival. We will include a brief overview of the brewery and a description of each beer. The beer guide this year will run as a special insert in the Colorado Springs Independent and will be distributed across the city. Finally, we are negotiating an agreement with a local liquor store to provide Festival guests a discount on your beer at their store. We hope that this combination of efforts will provide you and your beers a level of exposure that extends well beyond the day of the Festival.

18TH ANNUAL MICROBREWERIES FOR THE ENVIRONMENT

Raising money for local environmental causes.
Zero-waste, carbon-neutral event.
Encourage walking, biking or taking the bus to the event.

Boulder Brew and Music Festival

Jay's thought was to bring out the most unique and talented brewers from around the nation to create a more personal brew experience for all brew lovers and assist in exposure of new flavors and breweries in the craft brew industry. What you find at the Boulder Brew and Music Festival is a new view and a unforgettable brew experience!

Beer Taste Test

Get your name out to the public.
Get to know your customers and let them get to know you.
Receive direct feedback from the people who buy your product.
Find out what they think about the taste, texture and feel of your beers.
Win them over in a fun and relaxed social event.
Good way to establish product and get some great visibility.
Feedback on your brew's feel, taste, aftertaste and overall quality.

How to run a beer festival

Date is important. Festival should fall on a well planned date.
Entertainment can be a great way to encourage customers to attend your event; staying for longer and spending more money in your outlet.
Update your website, Myspace and Facebook pages with the event details.


So... with regards to our brewery, it will be important to get our name out there as much as possible. Getting consumers to recognize our brand is a priority.
A link to environmental causes may be useful too. Thinking of people nowadays and their love for charities and saving the planet. So maybe concentrating on beer festivals that are linked with social causes.
It is good to allow customers to give you feedback on your product and company too, to allow you change to better suit their needs.
It also may be worth having the brewery hold it's own events like tasters. Anything that brings attention to us.
I think that the online social network sites will be important too. Especially if we are going with a younger demographic. They will serve as a good medium for publicizing and allow for customers to see what we're up to.