Strange Range Brewing
Denver, Colorado
Strange Range is a Denver local brewing company that specializes in craft beers that appeal to Colorado outdoor adventurists.
DSI
Strange Range is the only survival craft beer in Colorado. With the satirical humor of a stereotypical Coloradan, the relate-ability to our customers will position Strange Range to capture an untapped market of the "everyday" person who adventures in the mountains of Colorado.
Specialty Statement
We are the one and only microbrewer to offer great tasting beer that appeals to the prepared Colorado outdoorsman/women who enjoy or associate with typical Colorado activities and would find use in our innovative survival kit-style packaging and swag.
Specialty attributes
Delicious
Locally run
Useful tips
Funny
Position
Our unique position is that we will be the only beer to offer great tasting local craft beer to Colorado outdoorsmen/women who have use for or appreciate survival gear, tips, jokes...
Competition and their attributes
All of Colorado's microbrewers are potentially cutting into this market but specifically New Belgium and Breckenridge breweries target an outdoorsy demographic. These breweries are well established, have quality beers and an outdoor appeal that has already proved successful.
Personality
Our company could be best personified by an average Coloradan dude who lives in the city, plays in the mountains, and likes to think he knows a little more about typical colorado outdoor activities than reality would suggest. Brave but arrogant, likable but ditzy he finds himself in and out of dangerous situations faster than you can say "Colorado's top outdoor brews".
Overview Doc Link
