There are many different ways to label a beer depending on what type of beer your trying to label. Microbreweries that usually brew ales for local sale have a very different look than do beers like lagers that are usually much lighter in color and often marketed to a “sophisticated” demographic.
Ales are almost always bottled in a dark colored glass and often use a grungy, tough, or bold style to appeal to dark beer drinkers. There are many aesthetic styles that are used to market ales or craft beers but some brands that stand out as unique are Boulder beer, Ska, and Kona.
Of particular interest is Ska as their label is very different than any other beer and they point to a very specific demographic. It would be hard to imagine that this company doesn't dominate the punk/ska beer drinking community of colorado.
Lagers, pilseners, and malts are much lighter in color and take a much different approach to marketing. At one end of the lager marketing spectrum is the sophisticated approach. Beers like Stella, Helles, Grolsch and more, all follow a clean elegant design that seem to tell you what you will taste if you buy this beer. It will be smooth, crisp and refreshing. At the other end of the spectrum is the cheap beer market. The flavors of cheap beers like Budweiser, Coors, and PBR are similar but not as strong and often come in a can. The demographics for cheap beers are sports fans, blue-collar workers, and middle-class Americans. This type of beer is dominated by corporations and virtually no microbreweries will ever attempt to compete in this market.
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