Okay so after talking with Andy and looking through everything else it seems most of our stuff in the overview is pretty on track and might not be worth the time spent to write it today. I did feel the dsi was a bit off (not so much the information but the way it was worded and thus how we read, understand and apply it). Please let me know if this rendition resonates more and hopefully refocuses our direction better. Again it is a lot of the same information as the original but reading it this way might be the aspect we need to be all on the same page.
DSI
Strange Range is the only survival craft beer in Colorado. Utilitarian packaging, funny and satirical personality, and relate-ability to our customers will position Strange Range to capture an untapped market of the "everyday" person who adventures in the mountains of Colorado.
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