Monday, April 19, 2010

Descriptions/Tips/About/Tag Lines

BEER DESCRIPTIONS

First draft of descriptions for each beer. Used similar format as on Breckenridge Brewery's site. Most of the specific details (flavor, yeast, malts, etc...) are simply copied and pasted from there too. So we can possibly tweak them some more to make them more unique.

MIA IPA

This is an ale to help you get back on track. It goes down clean and refreshing while keeping it’s true IPA heritage. This well-balanced and soulful ale will give you the push you need to get you headed in the right direction.
Beer Style: American India Pale Ale

Flavor: Nice forefront, hop bitterness with underlying malt character
Yeast: Top Fermented Ale Yeast
Malts: Two Row Pale, Munich, Carmel, Torrified Wheat
Hops: Amarillo, Magnum, Perle, Cascade, Apollo, Fuggle, Goldings
Color: Spun Gold
Bitterness Units: 68
Alcohol By Volume: 6.2%
Alcohol By Weight: 5%

Bear Attack Porter

This ale has all the chocolate and roasted nut flavor of a classic Porter. It’s rich and dark and it’s comforting like snuggling up with big black bear. Unless the bear’s idea of snuggling is ripping off your leg… then we suggest you grab your beer and run.

Beer Style: Herb and Spice Beer
Flavor: Smooth roasted chocolate with a roasted hazelnut finish.
Yeast: Top Fermenting Ale Yeast
Malts: Two Row Pale, Caramel, Chocolate, Black, Roasted Barley
Hops: Chinook, Tettinang, Perle, Goulding
Color: Deep Brown
Bitterness Units: 16
Alcohol ByVolume: 4.7%

Snake Bite Wit

This wheat beer accentuates the zesty wit or white beers of Europe. It is brewed with orange peel spicing to give it a combination of both citrus and sour flavors which give the beer a real bite. This surprising bite can be said to mimic a snake bite. Fast and shocking, though probably not as painful.

Beer Style: Organic Wheat Beer
Flavor: Light, refreshing, yet interesting
Yeast: American Wheat
Malts: Pale, White Wheat, Torrified Wheat, Carapils, Caramel, Munich
Hops: Fuggle, Cascade, Willamette
Color: Golden Opaque
Bitterness Units: 9
Alcohol By Volume: 4.2%
Alcohol By Weight: 3.36%

Frostbite Pale Ale

This American pale ale is brewed at bone-chillingly cold temperatures. It is our spin on the classic pale ale. Crafted with plenty of pale and Munich malts and an avalanche of hops. Brewed cold, stored cold and served cold, this pale ale could give you frostbite.

Beer Style: American Pale Ale
Flavor: Moderate maltiness with sweet floral hop character
Yeast: Top Fermenting Ale Yeast
Malts: Two Row Pale, Munich, Caramel
Hops: Perle, Wilamette, Bramling, Fuggle, Czech Saaz
Color: Deep Golden
Bitterness Units: 40
Alcohol By Volume: 5.7%
Alcohol By Weight: 4.56%

Incline Abbey

This beer is a Belgian dubbel brewed with six different malts. It is bottle-conditioned, weighs in at 7.5% alcohol by volume, and provides just the right motivation to get you through any uphill struggle.

Beer Style: Belgian Dubbel
Flavor: Caramel Nut Maltiness
Yeast: Bavarian Lager
Malts: Two Row Pale, Munich, Bonlander, Caramel, Carapils, Black
Hops: Strisselspalt, Chinook
Color: Mahogany
Bitterness Units: 16
Alcohol ByVolume: 7.5%
Alcohol ByWeight: 6.0%

SURVIVAL TIPS

Ideas for the tips we'd give on the back of the bottles. Already had the bear attack one. Came up with one for snakebite wit. Need help coming up with ideas for the others though...

Bear Attack Porter

“How to survive a bear attack”
1. Locate beer
2. Remove single bottle
3. Break on rock
4. Use as weapon

Snake Bite Wit

“Dealing with snake bites”
1. Do not elevate. Keep the bite below the level of your heart
2. If you are bitten on your beer drinking arm:
3. Be sure to drink beer with other arm to avoid elevating bite above heart
4. Drink beer to relax while waiting for antivenom


ABOUT STRANGE RANGE

First draft of a kind of intro to the company. Possibly used on home page as an introduction.

Here at Strange Range we understand the importance of having a good beer to take with you on your adventures or activities in the Rocky Mountains. We also understand that even the most experienced outdoorsperson can run into trouble out in the wilderness. With both those understandings in mind, we created a line of beers that you can take with you into the mountains and that serve as a survival guide when you run into trouble.
Whether it’s a bear encounter on your hike, frostbite while snowboarding or a landslide while peeing in the woods, Strange Range is your survival tool for all situations.

TAG LINES

These are some ideas for tag lines. I put a star next to the couple I thought were better.

With every danger comes a fine beer

Brewed with you in mind

Always there, when danger shows up

Helping you through any sticky situation

Always there, when things get strange

When dangers range from small to strange *

Survival never tasted so good *

For every danger, there’s a strange solution

The outdoorsman’s brew

Because every outdoorsman needs a map in one hand and a beer in the other

Survival is different in a strange range

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